Root Document

My root commitment: I will do my best to (a) follow the processes on this document, and (b) regularly evaluate and update them to reflect what's working and what matters.

Rule: Execute the system, not redesign it. If the system breaks, fix the process — not my discipline.

• 1.Root Document → define goals and rules
• 2.Weekly Plan → decide what matters before the week begins
• 3.Daily Calendar → every task becomes a time block

• —85 new clients
• —$25k/month recurring revenue
• —100+ net new ads published
• —100+ organic posts published
• —50 YouTube videos published

• —200 lbs
• —Save $50k (path to $200k saved in 3 years)
• —Protect family: Sylvie bedtime routine + predictable presence

• —EyeFly reaches $1M/month recurring revenue
• —I operate as a systems and growth leader
• —Document the scaling journey publicly (strong personal brand)
• —Delegate low-leverage work via EA, automation, and AI systems

• —Each week: identify the bottleneck in the pipeline and relieve it
• —Prioritize: Leads → Booked Calls → Shows → Closes → Client Results

• —4 hours deep work/day (Mon–Fri) — non-negotiable
• —Deep work happens before Slack
• —Deep work is pre-planned weekly (Sunday)

• —Calendar is the execution surface
• —If it's not on the calendar, it's not real

• —Slack = comms + ops
• —Boards + calendar = execution

Pipeline math: 50 leads → 10 bookings → 7 shows → 2 closes = ~100 clients/year capacity.

Primary leading indicator to obsess over: Booked calls / week.

Monthly burn: ~$6k (2026, no rent) → ~$8k (2027+, with $2k rent)

3:00–6:00 Morning routine (run 3–4 miles, shower, arrive office)

6:00–10:00 Deep Work — no Slack, no email, no meetings

10:00–2:00 Slack triage + ops + approvals + launches

2:00–3:00 Shutdown + capture + plan tomorrow

3:00–5:00 Walk / park / recovery

5:00–7:00 Gym

7:00 Dinner

8:00 Sylvie bedtime routine

8:30 Sleep

• —No Slack before 10:00 AM
• —Shutdown happens daily at ~2:00 PM
• —Deep work tasks must be pre-planned (Sunday)

• —3–7 active projects max
• —Each project has milestones + binary DoD
• —Operate on aggressive 6-week input goals

• —Choose 3–5 must-dos tied to sprint milestones
• —Block deep work first
• —Paste DoD/links/context into calendar event descriptions

• —What got done / what's on deck tomorrow / what needs attention
• —Route tasks to: calendar / this week / backlog / waiting

• —Deep work 4 hrs/day · 5 days/wk (target 20 hrs/week)
• —Run 3–4 miles every morning
• —Gym 5–7pm
• —Sleep 8:30pm (supports 3am wake)
• —Shutdown 5/5 weekdays

Before starting anything new, ask:

• 1.Does this increase booked calls / week within 0–6 weeks?
• 2.Does this improve conversion (booking/show/close) measurably?
• 3.Does this improve client results (lead quality, retention, referral) measurably?
• 4.Does this protect the 4-hour deep work block?
• 5.Does this move the house plan milestones (savings rate, debt payoff, EF, house fund)?

If no → Backlog.

• —What is the constraint this week?
• —Which of the 6 business numbers is below target?
• —What is the single highest-leverage fix?
• —What gets ignored this week to protect deep work?
• —Did I execute the schedule like a pro?
• —Did I hit savings rate target?
• —Is debt decreasing on schedule?
• —Are EF and house fund milestones on track?

• —Build leverage: systems and assets over busywork
• —Advance the main domino every deep work block
• —Weekly: What is the constraint in the acquisition pipeline? Did my deep work move ads, leads, booked calls, or closes?

• —Output over perfection. Test, learn, document, repeat.
• —Ship weekly: ads and content every week
• —Maintain a winners + learnings log

• —Clarity over chaos. Simple reporting and clean handoffs.
• —Keep the five surfaces current: Calendar, Deep Work Board, Leads Pipeline, Scoreboard, Financial Tracker
• —No Slack before 10am; ops happens 10–2

• —Family over work. Health protects everything.
• —Maintain Sylvie bedtime routine and protected family windows
• —Sleep and training are part of the job — they protect deep work quality